This past year, the Groupon visual design team were tasked in upscaling and pushing the boundaries for all web ads and campaigns. Which such initiative, the design team that is now spread across the U.S and Europe were communicating and collaborating more than ever. While establishing strict standards and guidelines, we were yet open to exploring and creating eye catching design that elevated us beyond our competitors.
I had the opportunity to be the creative lead on multiple large-scale campaigns by defining the visual design but also directing other design colleagues into the right direction. The campaigns and initiatives i've worked on have seen substantial increase in revenue.