A project i worked closely with the Groupon mobile team by designing and helping in the implementation of the Groupon app intercept pages.
The intercept page assists users who are visiting via a mobile web browser by directing them to either to download the Groupon mobile app, further browse via the already-downloaded app docked on their mobile device or continue browsing via the Groupon touch site.
The project required a worldwide overhaul of the touch intercept page, targeting the 24 top markets around the world. Each page had to be manually translated by contacting each country's representative to supply copy and app image content.
I worked closely with a PM from the mobile team and developers to implement this initiative.