In 2010, Whitestone Motion Pictures released a film titled "The Candy Shop", a film initiative to help fight against child sex trafficking. The Candy Shop is a Fairytale/Parable about the child sex trafficking epidemic that is overrunning the city of Atlanta. (500 underaged girls are sexually exploited each month in Atlanta alone) The film was created to not only raise awareness but to also provoke meaningful action towards this issue taking place in our cities today.
Approach: The idea behind the movie is that the Candy Shop is enticing to children, and to play off of that concept, we decided to create a visual identity that is a blueprint of what the movie depicts. The usage of a girl, a candy cane, a combination of vibrant and gloomy colors would subtlety tell of its story.
Process: The entire design team collaborated heavily on this campaign. Not only were we working for the promotional campaigns for the film's pre-debut, but we also worked on various merchandise, hard and soft goods for the film's event. The overarching project involved website designs, posters, brochures, digital ads, apparels and much more.